Continuing our coverage of the A/W21 (digital) Curve Expo, this week I’m sharing Playful Promises. “Playful Promises” (“PP”) is not only a lingerie brand in itself, it’s also an umbrella under which several other full-bust brands fall, including Wolf & Whistle, Deja Day, Bettie Page Lingerie, Hustler Lingerie, and Regalia.

PP also has collaboration collections with Gabi Fresh, Felicity Hayward, Fuller Figure Fuller Bust, Collectif (swimwear), and have developed Dita Von Teese’s Lingerie line into plus sizes for ecomm customers. Whew!

Wolf & Whistle, Regalia, Hustler Lingerie, and Bettie Page core sizes all go up to UK F cups. Deja Day goes up to UK H cups, Bettie Page curve goes up to UK G, and PP (and its collab collections) go up to UK H.

In this post, I’m focusing on the brands that go up to at least a UK G cup. Everything you see here can be purchased from, and some of the brands are available from other US retailers as well (linked individually below). All products you see here will be released in autumn/winter 2021.

As well, PP has sent us some bra samples, so look for those reviews in a few weeks, once we’ve wrapped up our Curve coverage.

First up is parent brand Playful Promises. PP offerings are more provocative and sexy, with several “boudoir” pieces such as quarter-cup bras and crotchless panties. However, they also offer some bras that could be considered “everyday” options, which still feature beautiful colors and interesting details. From the one PP bra I’ve tried (for that upcoming review), the quality and fit are also excellent. In addition to the PP website, the brand is widely available with online and brick-and-mortar US retailers, such as Asos and Brastop. All of these bras come in bands 32-44 with cups up to UK H. Prices start at $52 USD for bras.

The “Anaise” collection includes a racerback balcony bra, basque, and quarter cup bra, as well as three different bottoms and a suspender belt. Arriving in June.
“Anaise” will also be released in a bright red color, available in August.
The “Anneliese” collection features a strappy balcony bra with little lace shoulder flounces and includes two different bottoms and a waspie. I love the combination of teal satin with black lace! Coming in June.
“Skull & Roses” is one of the sets I can see being used as an “everyday” bra. It features embroidered roses on a sheer peach base and comes with two bottoms and a suspender belt. Arriving in June.
The “Melina” longline plunge is another everyday choice—or would make a cool modern bridal set! It comes with two different bottoms. Available in June.
“Melina” also comes in black. Arriving in August.
“Noriko” is a super-plunge with visible gore wires and cute shoulder puffs. The print may be a bit hard to see in this photo, but it’s a striking pink and blue floral and crane print against a black background. It includes briefs and a suspender to complete the look. Coming in August.
“Lila” is a super cute lavender lace collection that includes a plunge bra, quarter cup bra, two bottoms, and a waspie. Available in August.
“Cherry” is my favorite of the entire season! This sheer coral plunge bra is embroidered with tiny cherries, hearts, and kisses. It includes your choice of two bottoms and a suspender belt. Arriving in October.
I also quite like “Florence.” Note the lace-up detail on the edge of the cups and the modern lace “print.” It comes with briefs and a waspie. Coming in October.

Next up is Deja Day. This is another one that will be included in our upcoming reviews. Starting this July, Deja Day has actually increased their size range! I don’t know what it was before, but it’ll now cover 30-34 A-H and 36-44 B-H (UK). The brand features four shapes:

  • Emma: A non-wired bralette named after Deja Day founder Emma Parker.
  • Sophia: Plunge, foam-lined, underwire bra.
  • Grace: Plunge underwire bra made from bonded net.
  • Rosalyn: Underwire balconette—a more traditional full coverage style with boned cups.

Deja Day is more of a simple everyday style, but in a variety of happy, bright colors. Deja Day is quite affordable, with bra prices starting at just $36 USD. As far as I can tell, the only US retailer where it can be purchased is the Playful Promises website, but I think this would be a perfect choice for department stores to carry. I hope its distribution in the US increases one day.

“Emma” in Ginger goes up to UK G cups. Shipping in October.
“Emma” in Lavender arrives in July.
“Grace” in Pink goes up to UK H cups. “Emma” also comes in this color. Both are available in October.
“Grace” in Lavender comes out in July. I’m always a fan of pastels with black trim.
“Rosalyn” in Blue is a sheer snakeskin print with black lace trim. Up to UK H cups. Shipping in July.
“Rosalyn” in Blush offers even more black lace. Arriving in October.
“Rosalyn” also comes in a bright red. Available in October.
“Sophia” in Olive comes out in July. Up to UK H cups. “Sophia” also comes in solid black and “Emma” comes in the same Olive color (both arriving in July).

Finally, we have Bettie Page Lingerie. I really wish the “core” size range (UK 32-36 B-F) went to smaller bands and higher cups because I love the vintage aesthetic, and these pieces come in at a fairly accessible price point (starting at $63 for the bras). But as of the below collection, the “curve” range goes a little higher at 38-42 B-G. And there are plenty of non-bra sized pieces in the collection such as babydolls, tap shorts, robes, and pajama sets.

Everything below lands in August. In addition to the PP site, Bettie Page Lingerie is widely available with a variety of online retailers, including Amazon.

The “Elsie” collection includes a spiral stitched bullet bra that I absolutely love, quarter-cup bra, high-waist briefs, and a lace girdle. I WANT ALL OF IT.
How fun is the “Cassandra” harlequin basque?? Again, crying that this doesn’t come in my size.
The “Showgirl” set features an overwire bra, high-waist briefs, and a suspender belt. The print is little showgirls kicking up their heels!
“Tempest” is a super pretty basque with extended lace panels at the bottom.
“Tempest” also comes in this fabulous red and in black.
Next we have “Annabelle,” which is hands down my favorite set. I am OBSESSED!! It has diamante spiderwebs on it! The bonus here is that the bra is wireless and comes in numerical sizes with no cups (US size 4-20), so I might actually be able to wear this one! The collection includes a bra, high-waist briefs, and girdle.
Speaking of wireless numerical sizes, Bettie Page offers a range of super pointy bullet bras that are only $35. How perfectly vintage is this peach color?
I’m also a fan of this chartreuse color bullet bra. The bullet bra also comes in hot pink, and all three colors offer matching French knickers and a suspender belt.