Welcome to the fourth Corporate Curves Report. This week is about women who are comfortable leading from a place of authenticity. The post is inspired by Darlene’s recent Campbell & Kate blog post, “Busty Women and the Power to Be Ourselves†and her statement about it being interesting to see what happens to corporate and political dress codes when women stop trying to act like men.
As you know, I’m from northern Europe and specifically from Finland where we’ve had a female leaders in just about all governmental positions, including the presidency. In general women are considered equals, and we are ranked equally with men when applying for jobs, although there are some issues that still need fixing, such as women’s pay still being lower than men’s on average.
I have noticed especially when looking at our female government leaders that something has changed, and after reading Darlene’s post I realized it is how they walk, talk and dress. They look like women and not women wearing men’s suits. Nine of our government’s current 19 Secretaries are women. Here are photos of eight of them. (Further down in this post you’ll see some former Secretaries and current members of Parliament showing their very busty styles! And me as well.)
A lot of power comes from red it seems. It seemed to be a very popular color when I looked at pictures of women in power. These women from top left, Secretary of Treasury, Secretary of Interior. Bottom left: Secretary of Municipal Affairs and Secretary of Justice.
The women in this bunch have their own style. From top left: Secretary of Transportation, Secretary of Health and Human Services. Bottom left Secretary of Development and Secretary of Social Services. Missing is the Secretary of Housing and Urban Development.
I have also been studying what women are wearing today at the office and can see only a few suits, mostly dresses or trousers with various styles of tops and people really expressing their style. I just saw two coworkers walk by, one wearing a romantic white dress and one in an edgy black and white print dress. Have we really stopped dressing and acting like men? In our generation it is starting to seem like it.
We are comfortable being women and don’t feel the need to prove anything just because we are women. I’m quite amazed by this revelation. Can it really be? Even my Finance Director “Legally Blonde” type friend wears what she pleases. She uses a lot of pink and edgy tops with pencil skirts or neat pants. Here are some of my own work styles.
It’s been long time coming, but our generation has been taught that we are good as we are, and if we’re true to ourselves we can achieve whatever we want. I suppose that has stuck in our subconscious. Thank you post-War little girls that are our mothers!
I’m always very intrigued by cultural differences–especially about women in work life–and now that social media is blooming, there is a sisterhood of women around the world who are united by knowing what it feels like to be well endowed. I am very interested to know whether you see these clothing changes in the women leaders in your own country? Is red a universal power colour? Do they use colour or wear the types of clothes seen in this post? When I think of American females in power, the first to come to mind are Hillary Clinton (who sometimes uses Finnish designer Marimekko’s clutch bags), Condi Rice and Oprah Winfrey.
Finally, here are a few examples of well-endowed Finnish women in power. Our former long-time Secretary of Agriculture was a very down to earth country lady who spiced up her figure with plenty of color and did not mind showing some cleavage.
Here is our former Secretary of Culture and now a Parliament member. She was Miss Finland in her youth. Beauty with brains in her case. I like her style quite a lot but would make a few changes myself, although I am also a fan of turtleneck tops in the wintertime.
In the picture above where she is wearing her well-fitting ball gown at a presidential Independence Day gala, you can see our former female president shaking hands. Conan O’Brien was said to look like her so he made some “adverts” in his former Late Night show for her when she was running for re-election. She won, but I’m not sure how much Conan helped. It was funny, though.
P.S. If you wish to follow more of my ramblings on busty work and life, please follow me on Twitter @CCRTina!
I love this! It’s interesting because in Brazil you do see many more women in power than I ever did in the states or Germany. I have to say too comparing wardrobe choices that women definitely have more of their own style here and I rarely see business suits among women (unless you go to the main financial districts).
I especially love that you found a picture of the Secretary of Culture pregnant (I’m assuming since she’s wearing maternity pants…).
interesting to hear that about Brazil June! And yes, The Secretary of Culture is heavily pregnant in that picture 🙂
and a trivial piece of info for background, while New Zealand (my home for one year back in 1995) was the first to give women the right to vote – Finland followed them soon after and became the second country in the world to give women equal rights when it came to voting.
Had never thought about it, from what I see in the streets women’s favorite garment for work here in Portugal is the dress. However the pictures I found seem to tell a different story, I’ll link some of them below:
Minister of Justice Paula Teixeira da Cruz (looks like she wears a lot of black)
http://www.dnoticias.pt/sites/default/files/imagecache/body_300/GI2453991_Small_0.JPG
Minister of Agriculture Assunção Cristas (seams to be a busty lady who needs better fitting clothes)´
http://profile.ak.fbcdn.net/hprofile-ak-snc6/211126_114317041261_7480371_n.jpg
http://2.bp.blogspot.com/-HNIk_40Z7DY/TfuL2F5nzJI/AAAAAAAAJwk/wNgQ2D9Q4Ic/s1600/0000101842.jpg
http://www.cds.parlamento.pt/gp/images/stories/noticias/AssCristas_Deb_Prog_Governo.jpg
Odete Santos (another politician)
http://4.bp.blogspot.com/-ia1XOH7tSnc/Tud4dUUdbSI/AAAAAAAAARI/wg2tktLo_fo/s1600/odete.jpeg
Manuela Ferreira Leite
http://www.videosfedorentos.com/wp-content/uploads/2012/07/er-ev1457.png
http://farm4.static.flickr.com/3603/3649791077_dbe3360529.jpg
http://www1.ionline.pt/adjuntos/102/imagenes/000/067/0000067537.jpg
It looks like they need better fitting clothes, and definitely the suit is still used a lot.
thank you so much for your input Ana. So interesting to see how power dressing is in different countries! Truly fascinating. Well fitting clothes seem to be a major issue across cultures. But already seeing a different trend, here ok – the politicians are styled these days and that is the biggest change but styled to look like themselves. The latter busty ladies are not from the recent styling boom though.
No problem, I got curious about it after reading your post.
Here it doesn’t look like there is a lot of styling going on, most of them dress like grannies, but alas a lot of them are not very young either.
On the other hand, I live in the center of Lisbon, and the women I see here in corporate areas dress nothing like the politicians I linked. High heels, dresses, make up and impeccable hair are ordinary, but maybe that’s because it is the classiest part of the city, in addition to offices, banks, newspapers one can also find Dior, Armani, Miu Miu & other luxury boutiques. While politics is centered in another part of the town, so maybe that also plays a role in what they choose to wear.
oops, *seems, not seams
same here, these are politicians and not the normal corpotare women and theer’d be mor edge and sexyness there but not in politics. If it was outside that there’d be more individual styles even though admire the individualism these politicians already dare to have – just not the same kind. But so happy to hear wha you are saying, younger generations are making rules of their own and we can dress as wesee fit!
I am from Uruguay. It’s on the south of Brazil but it could be in a whole different planet too, as far as dressing styles are concerned.
We were one of the first countries in the continent to approve female suffrage too; I thought it was since the early thirties, but wikipedia says it’s since 1917. However, we’ve never had a female president or even a female candidate with realistic chances to win a national election.
As for your question, currently it’s not only the novel issue of “women in power” but also the novel issue of “former guerrilla combatants in power”. How do you blend the two and add style to the mix?
Good luck with that.
I thought about searching google images and copying and pasteing, but it’s not working out really well. I would say: women from the left wing party tend to wear loose styles and a lot of black and taupe (or beige); women from right wing party tend to be more classic in their attire (Chanel inspired and some power suits).
If you have time and patience, these are some names to Google: Lucia Topolansky (current first lady and senator); Ana Olivera Montevideo (Head of City Council); Ingeniera Maria Simon (former Education and Culture Minister); Ingeniera Carolina Cosse ANTEL (head of the state communications company); Beatriz Argimón; Julia (or Julita) Pou de Lacalle (former First Lady); Mercedes Menafra (former first lady); Daisy Tourné, Azucena Berruti.
Julia, this was highly interesting as well so thank you for your comment x Especially since my knowledge of southern America is very limited, wish to correct that someday! But sure I had time to google and went through all the women you mentioned – my comparsion to what I see here is that most women in power used to dress in quite a similar style here too just 5-10 years ago. The change has been recent and it’s also due to the fact that politicians are corporate managers are hiring stylist and it has become a norm in the recent years.
Our first ladies usually dress in very classic styles and our current first lady – a LOT younger than her husband – is being critisized for trying to look much older than she is even though her style in general is praised. Seen here with the Swedish monarchs on a state visit, in the patterned dress. http://www.google.fi/imgres?hl=fi&biw=1366&bih=567&tbm=isch&tbnid=zw1q5H1O7VE09M:&imgrefurl=http://www.ts.fi/uutiset/kotimaa/335777/Victoria%2Bja%2BDaniel%2Bpresidentti%2BNiiniston%2Bvastaanotolla&imgurl=http://www.ts.fi/uutiset/kotimaa/335777/4/335779.jpg&w=1000&h=665&ei=N9ZIUJzzJq3O4QS3moGQAQ&zoom=1&iact=hc&vpx=115&vpy=271&dur=909&hovh=183&hovw=275&tx=192&ty=154&sig=112159239302194557143&page=4&tbnh=149&tbnw=224&start=52&ndsp=15&ved=1t:429,r:0,s:52,i:237
Hey, thank you for your reply. Google messes up with links and all but I searched it independently. I get the point.
It seems to me that image assistants here haven’t caught the drift of making women look like women yet, so they still make them look like men. Hopefully in a while it will be all in the past!
I love to discuss with people who read my ramblings so no problem, thank you for participating 🙂 forgot to say that Mercedes Menafra looked very stylish to me! I’m also genuinely interested in learning about different countries – love travelling. Working for a global company in a global position is challenging and interesting so all info is great. Diversity is one of the things I love in life in general.
Mercedes Menafra has an amazing style, I’m there right with you. As a first lady during a time of economic turbulence (and therefore the president was quite unpopular) we didn’t get to see much of her, but by all accounts she’s someone comfortable in her skin (and age!) and knows how to bring out the best.