Today I continue my Shadow Bra Industry series with the first of four women that I interviewed who are forging separate paths to help women find their perfect fit. My earlier posts covered the direct sales model and my experience with two companies, Peach and Essential Body Wear.
As you know from my first post on the subject, this series was sparked by the dreaded question: “Where should I go to get fitted for a bra?” I always feel like I should have a one-size-fits-all answer for a one-size-doesn’t-fit-all question! Now, instead of a single answer, my research for this series has given me multiple choices.
If one of these women offers services in your area, I encourage you to reach out to her. And if you know other D+ fitters in the Shadow Bra Industry or are a shadow fitter yourself, please let me know so that I can update my new Big Bust Bra Fitters resource page.
Before I proceed, here are some of the questions that I asked each of the women that I interviewed:
- Why can I trust you to take care of a friend that I send to you?
- What type of friend should I send to you? Or, what are your customers like?
- What experience can I tell the friend to expect?
Jessica has a story that a lot of us can relate to. She skipped an A cup growing up and jumped right into a B for her first bra. To her mom’s credit, she took Jessica to specialty bra stores from the very beginning. Even so, Jessica wore “grandma bras” all through college until her magical first experience with Bravissimo when she was 22. That’s when she discovered her true size of 32F and that it came in pretty styles and colors.
It’s also when she discovered her passion for bra fitting. When asked why we can trust her with our friends, she told me, “Because it’s personal.” She wants other D+ women to have the same experience that changed her life.
Jessica is the only fitter that I interviewed who doesn’t charge a fee. As she puts it, “My goal is client satisfaction. My main focus is not on the bottom line right now.” That’s saying a lot for a fitter whose day job is as an accountant!
Her ideal customer is a serious shopper who wants a proper fit, rather than someone who is only browsing, and Jessica would much rather sell two bras to her every six months than eight every two years.
Here is what the New York friends that you refer to Jessica can expect from the process. As they’re setting up an appointment date over the phone, Jessica will ask your friend what bra she’s currently wearing to figure out where she might be in the D-J cup range and the 30-38 band range (Jessica also carries some 40 and 42 bands for a specific customer). Once they meet, Jessica usually identifies the correct size within three try-ons.
Next, she’ll give your friend everything she has in her size, beginning with a tee shirt bra and moving on to non-molded cups if she’s interested. If a non-molded bra fits best, she’ll try to encourage your friend to choose that one. Finally, she’ll introduce sexier styles into the mix. As Jessica tells her clients, “There’s a technical need for a bra, so it might as well be pretty!” Jessica offers bras from Simone Perele (her favorite), Panache, Addiction and Parfait, as well as shapewear from Yummie Tummie and BodyWrap.