I was on vacation in Maine last week, including spending a few days in Portland, where my husband and I ate and drank to our heart’s content. I hadn’t anticipated doing much shopping there, and I certainly didn’t expect to find a lingerie shop that carried anything for the full bust, but that’s exactly what I stumbled upon on my very first day there!

Etaín is a really lovely little shop carrying a wide range of brands and sizes, with a distinct perspective. Much to my delight, there was nary a “nude” bra in sight! There were bright colors and cheeky materials, brands both well known (Panache) and independent (Fortnight), and items to suit several needs (in addition to conventional bras, there were binders, loungewear, swim, and sport). It was a beautifully curated collection that somehow still managed to provide something for everyone despite the lack of boring basics.

Owner and manager Mackenzie Morris was on duty when I walked in the door, and she was exceedingly helpful. She knew the stock well, and knew the size range of each of the items I considered, which made trying a few new things a real pleasure. [Read more…]