Four months ago, a friend told me she was going to the Nordstrom’s in Menlo Park, New Jersey. I’d long been pestering her to get a bra fitting, so I insisted she visit the lingerie department while there. Before sending her off, I measured her underbust at 30″ and suggested she try a 32 band since she didn’t like things too tight. She returned with two Natori Feathers bras in 34DD because the Nordstrom fitter said they had no D+ cup sizes in 32 bands.
If this story took place after April 20, 2015, it could have a very different ending because that’s when Natori will launch Natori + Support, its new full-bust line in 30-42 DD-H (U.S.)*. It’s common knowledge that Nordstrom’s is supposed to carry 32 bands in brands like Freya, but perhaps they need an extra push to carry smaller bands with larger cups from a blockbuster brand like Natori. Natori + Support includes Pure Allure, their large-bust version of the top-selling Feathers bra. So next time my friend goes bra-shopping at Nordstrom’s, maybe the fitter will put her in the right size!
One of the sales reps loves her Pure Allure so much that she let me take a picture of it on her. She’s wearing a 34G here, but she admitted that she’d been eating out so much that she should be wearing a 34H.
Pure Allure will be available in Black/Charcoal, Natural, Vivid Violet and Light Pansy. (Pure Allure is actually the one style that is also available to a 44 band.) Two more Natori + Support styles that become available on April 20 are Smooth Scroll and Chic Comfort. The retail price for these bras is $66-$74.
I don’t have a picture of the Chic Comfort, but it’s a basic tee shirt contour bra with a nice sweetheart neckline that will come in Black, Buff, and Wild Orchid.
On May 20 the True Decadence demi contour and True Decadence cut-and-sew arrive in Black/Café, Café/Ivory, and Hot Pink/Cashmere.
Later in the year things REALLY start turning beautiful! I’m most excited about Seduction, shipping September 20 in Gunmetal, Café, and Ayame.
Toujours ships on July 20 in Black/Silver Dusk, Café/Ivory, and Midnight/Slate Blue. The Cranberry/Cashmere below ships on October 20. All three-part cups have a rigid side with a soft top.
Finally, Satin Fleur ships on August 20 in Black, Buff, and Spearmint.The color in this photo is Deco Pink, which ships on November 20.
Naturally, you can expect to find Natori + Support online at Nordstrom’s. For those of you who usually order online, I asked how the bands tend to run and was told that “Natori bands tend to run very true to sizes. That’s why we are so well known for comfort, fit, fabrication, and feel.” So it looks like we’ll need a few reviews to see how “true to sizes” compares to the other big bust brands we’re already familiar with.
Finally, for those of you who want to try the brand in person, here is a list of stores that will carry Natori + Support. If there’s a specific style and size you’re looking for, be sure to tell your store to order it!
BARE NECESSITIES – LUTHERVILLE, MD
BEAUTY AND ATTITUDE – BERKELEY,CA
BLOOMERS – ALEXANDRIA,VA
BRA LA LA – FULTON, MD
FASHION GROUP USA INC – SEA RANCH LAKE, FL
FORTY WINKS – CAMBRIDGE,MA
INDIAN SUMMER – BEACH HAVEN, NJ
JOURNELLE INC – NEW YORK, NY
JUDYS INTIMATE APPAREL – TACOMA, WA
LA LINGERIE – MADISON, WI
LACE SILHOUETTES LINGERIE – LAHASKA, PA
LINGERIE BY SUSAN – EDISON NJ
PETTICOAT FAIR – AUSTIN, TX
THE LINGERIE SHOPPE BIRMINGHAM – BIRMINGHAM, AL
UNDERTHINGS – CHICAGO, IL
*Natori + Support’s cup size progression is: DD – DDD (UK E) – G (UK F) – H (UK FF)