Reader Kara made this comment when I asked for some inspiration in January:
how do we get the word out that there ARE options for sports bras for â€œlarge chest womenâ€ (or whatever we call ourselves)
a) sometimes you are walking down the street and see a woman jogging and everything is bouncing and sheâ€™s a stranger so you canâ€™t say anything
b) womens general interest website (or blogger) posts an article whining about how itâ€™s impossible to find a sports bra in her size and she has to wear 2 bras â€“ never sure if these articles are serious or bait for page views to get a bunch of comments telling the writer about the options out there
It might be difficult to approach a stranger on the street, but I think there’s great potential for helping women who regularly attend the same gym classes we do. In the past, I’ve given women my card or scrawled my number on a scrap of paper. So far no one’s ever called me, though. Then in an aerobics class two weeks ago, I watched a very average-busted woman clutch her breasts with both hands as we jumped up and down. It was enough to spur me to action.
Right now, I have a vague plan for getting the word out:
- Get permission from the gym’s owner to put a poster up. (A week later I spoke to the manager, and he said he’d ask the owner. It’s a sad testament to my commitment to exercise that I haven’t been back to the gym to follow up. Now I have both a cold and jury duty, so it won’t be this week either.)
- The poster will (a) advertise the need for sports bras and include cards with discount codes to one of my favorite bra stores; and/or (b) advertise a sports bra fitting event that I or the bra store will sponsor, ideally at the gym itself. I already spoke to the favorite bra store owner, and she likes the idea.
- Test the concept, tweak it, and then scale it through Hourglassy readers and other Bosom Bloggers.
What do you think?
P.S. If I don’t respond to your comments, it’s not because I’m not reading or thinking about them. It’s because I’m being a good Alternate Juror #1 and paying attention to the negligence case I’ve been assigned to.