Welcome to the fifth Corporate Curves Report. I can’t quite believe it’s been a month since this column started. So many post ideas still on my notebook and in my head! True colors – inside and mainly outside – is my topic this time. Lately I have noticed that I don’t have any inconsistent items in my wardrobe anymore. Before giving away half, if not more, of my clothes, there were some retro-ish or cutesy items that I realized I liked the look of, just not on me. Realizing this started to form the core of my wardrobe. Sure I like pinup style clothes, cute girly dresses and even flower prints – on someone else but not on me.
As I’m not a morning person, I’m always in a rush to leave for work. This means I need a good capsule wardrobe that can be combined in multiple ways. Otherwise I’ll end up wearing mismatching clothes to work. Surprisingly I’m nearly there. I have been tough on myself and only bought clothes that I know I will wear and that go with the rest of my wardrobe. Getting there meant also accepting that many people consider nude/taupe/beige and all those shades boring, black as such a easy choice, and gray as dull. Well, they suit me well so who cares what someone else thinks? So those colors are now the core elements of my personal style.
As Helsinki is currently the design capitol of the world this year, I’ll talk a little bit more about Marimekko They just showed their first collection on New York Fashion week yesterday and have stores in the USA, including shop-in-shops in Crate & Barrel in New York and Los Angeles. Their flagships store is on Fifth Avenue in New York. They also opened a store in Boston recently and will be opening some more. If you need to spice up your home with some color and gorgeous patterns, check them out! They represent Finnish design at its best. I use their products a lot at home, and it’s basically an institution here in Finland. It started with stripy t-shirts back in the Six’ties. Here are my parents rocking the style in late Sixties!